NDM case study: How has news changed?

1) Read this Ofcom 2016 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom document.

  •  The ofcom report provides the findings of Ofcom’s 2016 research into news consumption across television, radio, print and online. 
  • News Consumption Survey methodology-• The News Consumption Survey is a face-to-face omnibus survey conducted by Kantar. 2894 interviews were carried out, including boosts in Scotland, Wales and Northern Ireland to ensure a minimum of 350 respondents in each. Data is weighted to reflect the UK population. 
  • Interviews were conducted between 19th October – 8 th November 2016. there was a significant these differences are at a 95% confidence level. 
  • on the other hand the most common form of media used today is nowadays's is TV is the most-used platform for news nowadays (used by 69% of adults), the internet has seen a considerable increase in use compared to 2015 (48% vs. 41%).  

2) What are the most popular platforms for audiences to access news and how has this changed in recent years? More than 70 per cent of UK adults who go online now have a social media profile, according to a recent Ofcom report, 

furthermore One in twenty (6%) use all four main platforms for news – i.e. TV, radio, newspapers and the internet. One in five (19%) uses only TV for news. 
• Three in ten (29%) now use a mobile for news.

3) How do different age demographics access news in the UK?

The Adults’ Media Use and Attitudes Report gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+ these younger aged audience are more likely to use the TV,mobile phones, games, and the internet because its much more easy to access this now than ever before. 

4) What percentage of 16-24 year old use the internet to access their news?

Ofcom reports state that "Compared to 2005, there has been a 27 percentage point increase, and close to nine in ten adults now go online in any location (from six in ten in 2005). Estimated hours spent online per week have also doubled during this time, from around ten to over 20 hours".

5) Does socio-economic status change attitudes to news? If so, how? In my opinion i think that it does have an effect on the way audience will view the news and that's because depending on the way they have been educated and also by their class which means that they may not take news seriously as others.  


6) How many different sources of news are used on average? How does differ between different groups? the four main sources of news are Television Newspapers (printed) Radio Internet (any device)


7) How has news consumption through television changed in recent years?Television news is still a widely used and important source of news, and will remain so for many older people for years to come, but if television news providers do not react to the decline in traditional television viewing and the rise of online video – in particular on-demand, distributed, and mobile viewing – they risk irrelevance meaning that sooner or later TV will become something of the past because of the sources of media.  


8) How much has newspaper circulation declined since 2010? Why do you think this is?#

The decline of newspapers has been widely debated, as the industry has faced dropping newsprint prices, slumping ad sales, the loss of much classified advertising and precipitous drops in circulation. In recent years the number of newspapers slated for closure, bankruptcy or severe cutbacks has risen, especially in the United States; evidently this shows that News papers are becoming obsolete as they are being viewed online through phones and tablets.  

9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints? The most popular news papers are daily mail, the sun, the Guardian, daily telegraph and daily mirror. 


10) How does online news consumption differ for age, gender and socio-economic status?



  • Adults’ television viewing habits: data sourced from BARB, the UK’s television measurement panel (2015).


11) What percentage of people use social media to access news? How does this differ by age and socio-economic status? 18-to-24-year-olds surveyed, 28% cited social media as their main news source, compared with 24% for TV.

also suggests 51% of people with online access use social media as a news source.

12) What percentage of users only use social media sites for their news?

Two in 10, or 18%, report getting news that way often. While traditional news media still scored well as a source of news for consumers, the strong figures for social media provide food for thought.

13) What are the most popular online sites for news?

A survey reveals that the top 10 biggest media publishers are responsible for nearly two-thirds of the news consumed by British people online. 

14) What percentage of 16-24 year olds access news mostly from social media? the majorty of news from 16-24 years olds use around 31.2 hours a week form the ofcom reports Younger internet users have a higher weekly volume of use than all internet users (31.2 hours for 16-24s and 26.8 hours for 25-34s). Volumes are higher than average for 16-24s at home (20.6 vs. 13.4 hours) and in locations other than home or place of work, so anywhere else.


15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider? Young people aged 18 to 29 now primarily get their news via the Internet, according to a Pew Research centre report  this shows that majority of audience find news via the internet meaning that this can be conducted through data mining because the news that may be only one sided and therefore they will only be hearing one side of the news.  

New/digital media: audience and institution

16) What are the benefits for audiences from the changes new and digital media have had on the news industry? The befits are mainly the fact that they are not able to gain news first hand and gain the ability to see it over their phone meaning that they will have assess anywhere they are these benefits furthermore the advantage is the immediacy of getting the news out. If it waited until it printed for the newspapers, people won’t receive it until the next morning, and only if they even get newspapers. Also, the majority of our country is on the internet constantly, especially now. People have constant access to the internet with popular technology like the smart phones and IPads. 

17) What are the benefits for institutions from the changes new and digital media have had on the news industry? The major benefit for the news industry are the fact that they now will not need to worry about the fact of having NDM is the fact that they are going to gain vidoe footage of recent breaking news at much faster rate; overall meaning that the news will published much more quicker for the public to see. 

18) What are the downsides for audiences as a result of new and digital media in news? this overall means that they begin to be tracked online to see what types of news that they will actually like meaning that it could lead the consumer to not see both sides of the new and only one side. 

19) What are the downsides for institutions as a result of new and digital media in news? However this means that they may lose out on profts from their news paper which could overall put the newspaper obsolete.


20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

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