NDM: The decline in newspapers - MM case studies
1) What was the New Day trying to achieve? overall they are trying to create something different from their daily paper. Something very different. A small group of us set
about coming up with a new kind of ideas; therefore are going to let them develop new range of news articles that the consumers actually find interesting and enticing to read. On the other hand the advantage of doing this is going to lead the news paper industry to reinforcing the traditional conventions of the newspaper which is what New Day is going to achieve by investing its time in what the people actually want.
2) List the key statistics on the first page: how many people buy newspapers in the UK? Within the article it states the way the paper has actually declined and suggest why the consumers wish they have a change in the way they see the news paper How has this declined in the last year? About six million people buy a newspaper in Britain everyday. Sitting down and flicking through the paper with a cup of tea in hand is one of this country’s greatest traditions. But newspaper sales have been dropping for some time. Some people have turned to the internet for news – others just wanted a change from traditional newspapers. In addition within the article it states that "About six million people buy a newspaper in Britain everyday. Sitting down and flicking through the paper with a cup of tea in hand is one of this country’s greatest traditions." evidently, this shows that the way consumers now view the newspaper in whole new way because these consumers are now acknowledged the fact they are in a new era for the media meaning that they will have to improve the way that they are reading the news paper; because of these changes are now much more widely available such as being able to view it on our smart it means that they are going to be able to take the traditional base and do the same thing on the smart phone.
The recent fall in newspaper sales has been vertiginous, yet not irreversible according to Simon Fox, Chief Executive of Trinity Mirror: From this fact it shows long term if the news papers do not become more reliable and have more interesting stories it is going to make the traditional style more common for the generations to come.
However Over a million people have stopped buying a news paper in the past two years but we believe a large number of them can be tempted back
with the right product.
3) What audience were the New Day trying to attract?
The newspaper was targeted at women and men – a significant ordering according to Phillips.
4) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well. The Verdict On Wednesday 4 May, Trinity Mirror announced that the New Day was to cease publication. Its last edition came out on Friday 6 May. It had lasted barely two months, but it was clear that the owners, Trinity Mirror, had rapidly lost patience as circulation slumped to around 30,000-40,000 and advertisers had to be reimbursed because the paper had failed to meet promised sales targets of 200,000. Writing in the Guardian on Thursday 5 May, respected media commentator Roy Greens-lade laid the main blame on senior management: therefore because the new corporation did not have any advertisers to fund for the paper which ultimately lead the business in losing its paper because they did now have enough to investors to keep it running and that overall lead to become under the trend of news papers.
The Guardian
The Guardian is another British newspaper struggling with a steep decline in print sales. However, the Guardian's survival strategy has been built around a global online approach to digital content.
Read the feature: 'Can The Guardian survive in a changing media landscape?' on page 9 of Media Magazine 57 and complete the following tasks on your blog:
1) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015? The paper’s website is the third most read in the world with over 120 million monthly unique browsers and a June 2016 daily average of almost 9 million unique browsers, only
about one third of whom are from the UK. Having nearly 9 million ‘average daily
browsers’, putting it a long way behind the market leader Mail Online (14 million)
but way ahead of the Telegraph (4 million). Therefore when compared to the other browsers the guardian had a around 9 million viewers on their website in 2016.
2) What has been The Guardian's strategy for reversing this decline?
3) What global event did The Guardian's digital coverage win awards for?
4) In your opinion, will the global website strategy be enough to save The Guardian?
about coming up with a new kind of ideas; therefore are going to let them develop new range of news articles that the consumers actually find interesting and enticing to read. On the other hand the advantage of doing this is going to lead the news paper industry to reinforcing the traditional conventions of the newspaper which is what New Day is going to achieve by investing its time in what the people actually want.
2) List the key statistics on the first page: how many people buy newspapers in the UK? Within the article it states the way the paper has actually declined and suggest why the consumers wish they have a change in the way they see the news paper How has this declined in the last year? About six million people buy a newspaper in Britain everyday. Sitting down and flicking through the paper with a cup of tea in hand is one of this country’s greatest traditions. But newspaper sales have been dropping for some time. Some people have turned to the internet for news – others just wanted a change from traditional newspapers. In addition within the article it states that "About six million people buy a newspaper in Britain everyday. Sitting down and flicking through the paper with a cup of tea in hand is one of this country’s greatest traditions." evidently, this shows that the way consumers now view the newspaper in whole new way because these consumers are now acknowledged the fact they are in a new era for the media meaning that they will have to improve the way that they are reading the news paper; because of these changes are now much more widely available such as being able to view it on our smart it means that they are going to be able to take the traditional base and do the same thing on the smart phone.
The recent fall in newspaper sales has been vertiginous, yet not irreversible according to Simon Fox, Chief Executive of Trinity Mirror: From this fact it shows long term if the news papers do not become more reliable and have more interesting stories it is going to make the traditional style more common for the generations to come.
However Over a million people have stopped buying a news paper in the past two years but we believe a large number of them can be tempted back
with the right product.
3) What audience were the New Day trying to attract?
The newspaper was targeted at women and men – a significant ordering according to Phillips.
4) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well. The Verdict On Wednesday 4 May, Trinity Mirror announced that the New Day was to cease publication. Its last edition came out on Friday 6 May. It had lasted barely two months, but it was clear that the owners, Trinity Mirror, had rapidly lost patience as circulation slumped to around 30,000-40,000 and advertisers had to be reimbursed because the paper had failed to meet promised sales targets of 200,000. Writing in the Guardian on Thursday 5 May, respected media commentator Roy Greens-lade laid the main blame on senior management: therefore because the new corporation did not have any advertisers to fund for the paper which ultimately lead the business in losing its paper because they did now have enough to investors to keep it running and that overall lead to become under the trend of news papers.
The Guardian
The Guardian is another British newspaper struggling with a steep decline in print sales. However, the Guardian's survival strategy has been built around a global online approach to digital content.
Read the feature: 'Can The Guardian survive in a changing media landscape?' on page 9 of Media Magazine 57 and complete the following tasks on your blog:
1) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015? The paper’s website is the third most read in the world with over 120 million monthly unique browsers and a June 2016 daily average of almost 9 million unique browsers, only
about one third of whom are from the UK. Having nearly 9 million ‘average daily
browsers’, putting it a long way behind the market leader Mail Online (14 million)
but way ahead of the Telegraph (4 million). Therefore when compared to the other browsers the guardian had a around 9 million viewers on their website in 2016.
2) What has been The Guardian's strategy for reversing this decline?
3) What global event did The Guardian's digital coverage win awards for?
4) In your opinion, will the global website strategy be enough to save The Guardian?
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